Mud Club: From Mud to Masterpeice
Mud Club is an at-home pottery subscription box that makes the art of ceramics accessible, engaging, and enjoyable for all. Each kit is thoughtfully curated with high-quality tools and materials, along with step-by-step instructions that guide creators of all skill levels in crafting their own unique pottery pieces. The packaging reflects the ease and comfort of creating from home, while the advertising campaign celebrates the many creative identities that emerge through the artistic process—inviting consumers to see themselves within each one. Mud Club is more than just pottery; it’s about exploration, self-expression, and the joy of bringing something handmade to life.
This project won as a finalist in the AIGA Baltimore’s annual 2024 Flux Student Design Competition
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Packaging design
Advertising
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Adobe Illustrator
Adobe Photoshop
Procreate
Brand Guide
Details of Subscription Box
Direct Mail Advertising
Mini sample boxes will be sent out to potential customers, along with a social media challenge to compete it