Not Your Bubbe's is a reimagined take on Manischewitz wine that draws inspiration from my Jewish heritage while aiming to connect with a younger, modern audience. Growing up, Manischewitz was a staple at holiday gatherings and family celebrations, representing tradition, community, and cultural identity. This project seeks to honor those roots by maintaining the recognizable aspects of the wine while refreshing the branding to feel relevant and engaging for today’s generation. The playful typography, bold graphics, and incorporation of Yiddish phrases pay homage to Jewish culture while creating a welcoming and contemporary experience. It's about bridging the past and present, celebrating heritage in a way that feels both authentic and renewed.