The Artsy Noodle is a pasta brand that brings a vibrant twist to traditional pasta by using natural ingredients to achieve bold, eye-catching colors. The branding and packaging highlight the playful yet sophisticated nature of the product, emphasizing its all-natural dyes and whole wheat base. Each variety features a custom hand-drawn vector illustration, paired with typography that reflects the pasta’s shape and personality. I developed the visual identity and packaging design to create an engaging and dynamic shelf presence, ensuring The Artsy Noodle stands out as both a delicious and colorful culinary experience.